At TribeTokes, we stand firmly behind the Black Lives Matter movement and support our community in the fight for racial equality. In addition to transformational legislative action that's needed, we believe in the vital importance of educating the next generation on what a better future looks like and how they can lead us there. Therefore, we are donating 1% of sales for the rest of 2020 to the Know Your Rights Camp for children, founded by Colin Kaepernick.
Colin Kaepernick is a former NFL quarterback, civil rights leader and early outspoken advocate against police brutality in the United States. In the 49ers third preseason game of the 2016 season, Colin Kaepernick kneeled during the national anthem in protest of social injustices to Black Americans. At the time, this was not easy to do. As other players in the NFL took similar actions inspired by him, the NFL experienced an 8% decline in viewership in the 2016 season. Donald Trump angrily lashed out at Kaepernick and other NFL players, calling them “sons of bitches” and urging teams to fire them. During the offseason, the 49ers offensive coach said that Kaepernick didn't "fit the new offensive scheme" and he was released. For years as a free agent, he was unable to sign a new contract, and it became obvious the NFL and team owners were colluding against him for his political opinions. The New York Times pointed out that the NFL had wrestled with the issue of race, noting that three-quarters of NFL players are Black, yet nearly every NFL team owner is white (and several are prominent Trump supporters). In October 2017, Kaepernick filed a grievance against the NFL, reaching a settlement for an undisclosed amount.
Also in 2016, Kaepernick and his partner Nessa founded the "Know Your Rights Camp", an organization which holds free seminars to disadvantaged youths to teach them about self-empowerment, American history, and legal rights. The mission of the organization is to advance the liberation and well-being of Black and Brown communities through education, self-empowerment, mass-mobilization and the creation of new systems that elevate the next generation of change leaders. The Camp is engaged in 7 cities, and following the Black Lives Matter movement this year is experiencing overwhelming requests to expand into new cities. The camp has received donations from tech and entertainment leaders such as Jack Dorsey of Twitter and Alexis Ohanian (Reddit), The Wkend and Chamillionaire. TribeTokes is proud to join the list of donors to this progressive and inspiring organization.